Affectionately known as ‘The Rock’, this coastal province is suffering Canada’s most severe fiscal and demographic crisis after some hard-hitting blows: a fishery collapse in the 90s, an oil-price slump and mounting debt. Dwindling populations are left in the small fishing outports that built it. The government of Newfoundland is seeking to close these places, rather than service them. It is offering cash incentives for people to abandon their homes. You can read about this here.
But tourism has ramped up in the past few years, thanks in part to the Fogo Island Inn (more on that later) and to successful cinematic advertising campaigns beckoning travelers to make the trek. People are drawn to the capital’s (St. John) convivial folk music scene, to the villages’ vernacular architecture –in particular, the beautifully restored fishing rooms and saltbox houses, and to the province’s raw beauty: national parks, ecological reserves, ‘iceberg alley’, etc. Here are a few moments from my recent visit:
The New Founde Lande Trinity Pageant takes one back to the 1700s. Local actors and singers from the Rising Tide Theatre lead scores of visitors on a scenic walking tour of the Town of Trinity. Against the backdrop of historic merchant buildings, churches, and cemeteries they portray the daily lives, traditions, and hardships of their forefathers.
Nestled on Northern Point is an otherwise unremarkable old twine shed named the “House of Commons” (aka Bill Piercey’s Store). But inside is a treasure trove of flotsam and jetsam of fishermen’s lives that speak to a time before the Internet. In this Dead Poets Society-like man cave, men young and old used to congregate on old chairs, tubs, and heaps of cod traps spinning yarns while the stove crackled. They discussed anything from water mains, hockey games, and everything a man may need for a fishing boat. It was also the setting for many heated debates over town matters or government affairs. The shed fell silent in 1986 when Uncle Bill Piercey passed away but you can almost hear their voices echo through the touching variety of artifacts lovingly left in place.
Intimate community places like this are hard to come by.
Newfoundland and Labrador’s 2016 tourism advertising campaign included a television ad entitled Crayons.